The digital video ecosystem is growing more complex every day. In the past, YouTube was the only game in town. The platform’s dominance made it easy to understand how your videos were performing- but it’s not that simple any more. The rise of Facebook, Instagram, Twitter, SnapChat and other social video platforms means audiences are no longer engaging with videos in a single location, but in multiple places throughout their daily use of the internet. This makes it increasingly difficult to keep track of and optimize the performance of video campaigns.
Clients: Viewable Media
Locations: Sydney, Australia
Service: Branding
Industry: Video Streaming
